サマリー

The shift toward header bidding technologies for premium publishers has dominated programmatic discussions for obvious reasons – increases in eCPMS, revenue, yield and control over inventory. The overwhelmingly positive impact of header bidding can be seen not only overall on PubMatic’s platform, where premium publishers see 53% higher CPMs*, on average, but also across major content verticals, including news, retail / e-commerce, financial information and entertainment & lifestyle.

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